Why Direct Mail Marketing? | Postcard Design | Addressing & Mailing | Post Office Standards

Mailing Lists:

A key element to the success of any direct mail effort is the mailing list. One of the advantages of direct mail is that it allows you to send a custom message to an interested target audience. After e-mail spam and unsolicited telephone calls at dinner time, consumers have little time or patience for junk mail. . The fact is that junk mail is only junk when the recipient has absolutely no need or desire for your product or service. If your mail list reflects prospects that have a real need for your product or service, your mail piece is a valuable communication rather than junk. With a targeted direct mail post card campaign aimed at potential interested consumers you can truly maximize your results and return on investment.

Mailing List Sources:

There are many sources for mailing lists available and we are happy to help you in defining and if needed procuring a mailing list that will deliver maximum results.

Your customer database –These are people who have done business with you before, and are most likely to do so again. You should communicate with your customers on a regular basis to maximize their potential and make sure they stay with you.

Subscriber or Direct Response Lists – Lists can also be purchased from magazines or trade publications that service your market, trade or social organizations your target audience may belong to, even affiliated businesses that sell non-competing products or services to your target market. If available these are excellent lists that as the recipients already have a genuine interest in your offering.

Brokered Lists – These are lists you purchase or we can purchase for you. They fall in two categories; Business Lists and Consumer Lists. They are not as targeted as a Direct Response list, but do still have the ability to target by preset characteristics. Business can be selected by SIC code, location, size, number of employees etc. and specialty lists like New Businesses or Home Businesses. Consumer lists can be narrowed by location, age, home value, income etc. Also available are specialty lists like New Home Owners or Boat Owners’.

We can supply your list based on the criteria you provide us, or you may obtain your list directly from one of the many web sources available, like Melissa Data www.melissadata.com or InfoUSA www.infoUSA.com both enjoy solid reputations as quality list providers.

Format for Supplied Lists:

Purchased lists from a list supplier in almost all cases will be in the proper format and you can just forward them to us. If you are supplying your own list or subscriber lists please make sure it is in one of the following formats:

Excel Spreadsheet: Make sure each field is in its own column.

Company, First Name, Last Name, Address1, Address2, City, State, Zip

If you can’t provide your list in an Excel Spreadsheet, send either a Comma or Tab Delimited file. Contact us with questions about formatting your list.

One more comment:

Your mailing list may be the single most important factor in a successful direct mail campaign. Put a lot of thought into your list and remember we are available to help you every step of the way, so please do not hesitate to contact us. Remember, we are only successful, if you are!